Well, after a five-year sabbatical from blogging, I am back. I must admit that it isn't out of my own volition that I am writing here again, but it is at the suggestion of a class syllabus that threatens me with a reduced class grade if I don't comply with its rules.
So here I am. By "here," I mean not only blogging again, but also "here" at Baylor University, in my senior year, at 23 years of age, and at a point where my thoughts about my future are infinitely expanding by the millisecond. With 19 hours of classes and 17 hours of work this semester, I don't have much time to think about those things, though. One of my classes, media programming, has challenged the members of my class to partner with a local business and work to promote its PR goals. I will chronicle my work there along with other anecdotes from my life over the next several blog posts.
The company that my team of four people chose is YoDreams Frozen Yogurt. It's located about two minutes from Baylor's campus and equally closely to my apartment. Why "froyo?" When talking with my partners Lauren Krieg, Madeline Lloyd, and Katie Burns, we decided that we wanted to help a new company as it establishes a reputation with local citizens and netizens. YoDreams just had its official grand opening today, so it wholly fit this criteria, along with several others we established. Plus, it gives my teammates and me an unparalleled excuse to consume froyo.
We all share the title of "assistant director of public relations" at the company, but we have individual responsibilities for the work we are doing. My work is a hybrid of writing, editing, and design tasks. I like these jobs and see them as important parts in the company's fulfillment of its local/social media potentials. I will specifically be writing press releases, working on the company's Facebook and LinkedIn pages, and helping the team produce innovative ideas for publicizing the company.
I look forward to the work and experience I'll find behind me at the semester's end.
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